Max Fashion launched its very first store in South East Asia (SEA) today in IOI City Mall, Putrajaya.
The event was graced by Ramanathan Hariharan, Max CEO and Director of Landmark Group, Renuka Jagtiani, Vice Chairperson of Landmark Group, Lee Yeow Seng, Chief Executive Officer of IOI Properties, and Malaysia’s sweetheart Scha Alyahya, with a ribbon cutting ceremony.
The launch of Max Fashion saw an overwhelming response from shoppers that queued to be part of the first 100 to get a cash voucher to shop in the store.
Guests and media were also entertained with a special fashion show that showcased Max’s Summer Collection, Active Wear Collection and the Raya Collection.