SCMP gets it. What about SPH?

5266

 

By PN Balji

The South China Morning Post’s digital transformation is worth watching. Its purchase by Alibaba Group two years ago and the appointment of California digital media influencer and innovator Gary Liu as the Hongkong paper’s CEO earlier this year show a sure-footed ambition to make the Post a digital powerhouse.

A media watcher said: “The product perspective, which the paper is pursuing, is the stuff that is missing in the industry.” The heart of the issue is the difference between two words: Product and content. “The Post people start the conversation by asking: What do people want? How do they want it? How can we build something that solves that need? Content people start with this: I’ll write an article and you will read it because it is good,” he explained.

It is clear that the Chinese e-commerce giant’s acquisition of the Post is where the digital story begins. An article in WAN-IFRA quotes Liu as saying: “They (Alibaba) are so far ahead of practically any other player, besides Baidu, here in Asia. And they are certainly far ahead of us. It makes no sense to try and develop on our own something that Alibaba may already have built.”  It is big data and artificial intelligence that the Post is after. Liu told Wan Ifra: “I think of big data in three ways. It helps us operate the company with more precision and efficiency, it improves our user experience by making our products smarter and it contributes to a future of artificial intelligence.”

All these will only help the journalists, he said. “This will allow our journalists, who are infinitely more valuable than machines, and a limited resource, to focus on impact reporting: investigative and deep-dive journalism that elevates thought and understanding.” Such smart thinking is missing from the Singapore Press Holdings’ strategy. Instead, Singapore’s biggest newspaper company, talks vaguely about the future. “We have to convert ourselves from the news business to the insights business in digital,” CEO Ng Yat Chung told a meeting with shareholders. Nothing about content, let alone about product.

Even in the area of content, the Post is pushing ahead vigorously by jumping on to issues with a zeal of a missionary. Its stories are angled sharply and you can detect a central intelligence running through the paper. Its This Week in Asia edition is a clear sign where its priorities lie. The flavour is, of course, China. The Hongkong paper can become a place where in-depth reporting of China can be its selling point. It is early days yet, but a quick look at its China coverage show that it is on the right path.

Here’s a look at some of the headlines on China that appeared in the Post on Friday: China U-turns on coal ban amid growing outcry, North Korean airspace could be no-fly zone after Cathay plane sights missile, Why is China worried about Trump recognizing Jerusalem as Israel’s capital? All have an energy and a must-read appeal to them. But the question is whether China will crack down on the Post if it feels the paper is getting out of hand.  Liu has an indirect answer to that. He told WAN-IFRA: “Our mission is to lead the global conversation about China. We believe the world needs to understand China better…because the mass populations around the world have a narrow understanding of what China is and, more importantly, of what China’s rise means for the rest of the world.”

The skeptic will say: Let us wait and see.

Get the latest news, opinions and commentaries. Available on Android  

10 comments

  1. Facebook Profile photo
    Lester Kok ( User Karma: 0 ) says:

    Balji, the only long-term strategic plan in place, it seems to me, is to give away more free papers at MRTs … why not just try hiving off one of its paper outlets and watch it blossom. Alas, even MediaCorp may be heading for life support in the not too distant future. Just take a gander at what CCTV in Beijing of late has done with its makeover of CGTN — it is intended to rival BBC and CNN.

  2. Edwin Kwan says:

    Stupid article. If you are smart enough, you will realise that SCMP is now used for domestic China politics and external foreign policy purpose. Have you not heard about Jack Ma in China recently ? Whst is his connection with Chinese politics ? What about the AliPay ? Will it be taken over by China Government as well ? What a lack of intel before writing this article ! Kodoh kecil di dalam semur, tidak bisa melihat laut besar !

  3. Why such long article. Our SPH media is strictly for propaganda and nothing to do with product or content. It’s brain washing mechanism works so well it doesn’t need to change anything.

  4. SPH rivalling NYT and SCMP and others? No way. Content wise, SPH lacks sharp, curious and persistent journalists. Most are dead wood working by the day. Besides, their writings have no Western nor Asian flavour. Most sound semi-narcissistic and awkward, with the bylined writers trying so hard to blend into the artificial and inane ST or ZB style. And worse, most pieces don’t come across as an organic whole. You often don’t feel they have strained to reach a satisfying informational limit, even you understand the existence of OB markers. They leave an unappetising taste in the mouth. So, readers, can give up on them. They give few products truly oriented to your curiosity, your sense of aesthetics or even your love for language. SPH dailies will never be in the league of many you could find in the Internet.

  5. Facebook Profile photo
    Gary Seet ( User Karma: 0 ) says:

    SPH? Not in a million years.. they are not even a newspaper! A political mouthpiece of an increasingly unpopular regime .. more likely. Thats the only reason for their existence. They dont need to be anything else. They have carte blanche in SG!

Comments are closed.